As list managers, job one is to maximize list revenue for each list owner we represent.

That's why we work closer with list owners to include them in every step of list development, ongoing enhancements, analysis, and integrated marketing communications process. We're able to maximize list potential -- and revenue -- by putting as much easy-to-use information, in as many different enhanced products as possible, into the marketplace.

Working confidently with all forms of data, we can attach human faces -- with enhanced consumer demographics -- to your electronic mail addresses. This opens new worlds of opportunity for combining the best of both Internet and traditional direct marketing techniques.

Our List Marketing Partnership program is the centerpiece of our service model. Through open collaboration with list owners, we target current niche markets and strategize to create new ones for files and newer sub-file extracts. We often include owners in the co-creation of ads, public relations strategies and other integrated components.

Prompt and responsive. Day in and out. We create revenue for list owners by the continuous improvement and analysis of files, the expansion of available data, the packaging of new products (i.e. masterfiles, sub-files, etc.), and the creation of innovative and aggressive marketing communications campaigns.

For more information about KDM's list management division, contact Gwen Coryell at 609.275.2900, Ext. 118 or gwen@krolldirect.com

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