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For further
information, contact:
Mike
Elbrecht, 609/275-2900, ext.108 melbrecht@krolldirect.com
FOR IMMEDIATE RELEASE
Kroll Direct Marketing Appointed U.S. List Manager for Firstbase U.K. Files
Plainsboro, NJ. The List Management division of Kroll Direct Marketing is pleased to announce its appointment as exclusive List Manager in the U.S. for Firstbase, a world-renown business-to-business data provider. Based in the U.K., Firstbase collects data on virtually every business in the U.K. through extensive research and marketing.
The masterfile of Firstbase contains 505,000 executive names and business addresses throughout the U.K. Kroll Direct Marketing further segmented the data into 38 separate files according to industry, company size or job title/function. Employee size, phone and fax numbers are selectable on each file as well. Firstbase continuously keeps the files verified and updated with regular telemarketing.
When it comes to managing and promoting international mailing lists, Kroll Direct Marketing has a wealth of knowledge and experience to rely on. President Leland Kroll states, "This database fits in perfectly with our other international niche files that we are known for in the direct marketing community." Other international lists managed exclusively by Kroll Direct in the U.S. are those of Sterling Publishing Group, Marcus Evans Conferences, Reed/France Expositions and Schober Information Group.
In addition to list management and brokerage services, Kroll Direct Marketing’s other divisions include Compiled Solutions, Web/E-mail Marketing and Kroll International Marketing, which is based in Dublin, Ireland.
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