Kroll Direct Marketing has been awarded list management of Questex Media files.
Effective September 6, 2005, Kroll Direct Marketing-List Management Division has been awarded list management of the entire portfolio of publication and trade show lists from Questex Media Group, Inc.
Headquartered in Newton, MA, the company's properties include 23 trade publications, 50 websites and 25 conferences and tradeshows.
Questex Media is an integrated business to business media company, newly formed in May, 2005 with the purchase of the Technology, (including operations in Hong Kong and Brazil), Travel & Hospitality, Beauty, Home Entertainment, Abilities, Industrial and Specialty publication and trade show groups from Advanstar Communications.
The lists will be managed out of the Plainsboro N.J. office and a satellite office in Cleveland, OH run by Ilene Schwartz, former in house list manager at Advanstar Communications and Penton Media.
"It's great working with Ilene and the Kroll team. She knows our lists and is available right here to assist us," said Tony D'Avino, V.P., Industrial & Specialty Group. "They came to us with an aggressive growth strategy for our online and offline list products."
Questex Media's publication lists range from home entertainment to high tech including flagship titles such as Cadalyst, Sensors, Travel Agent, American Salon, Hotel & Motel Management, America's Network, Landscape Management, Frontline Solutions and more. Numerous U.S., Canadian and International masterfiles will also be available along with Questex Media conference and expo attendee lists like IBS (International Beauty Show) New York, AIIM/ON DEMAND, ICCM Call Center Events, VSDA's Home Entertainment Shows and many more. "The Questex Media files represent a wealth of data and unique selectivity not previously made available," said Lee Kroll, president of Kroll Direct Marketing. The Questex properties contain postal, email and phone lists offering direct marketers a wealth of opportunities for multi-channel efforts. Kroll Direct Marketing will also be introducing a multitude of new database extracts.
For additional information also contact: Ilene Schwartz, Senior Account Director Kroll Direct Marketing - Cleveland Phone: 216-371-1667 Fax: 216-371-1669